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About Slí Nua

A new way, then and now.

Slí Nua, Irish for “a new way”, has spent fifteen years meeting people where they are. Today it is a regenerative learning & development social enterprise working with individuals, organisations and communities.

Our story

A new path, then and now

Liam Horan founded Slí Nua with a simple but powerful belief: “When you truly understand who someone is; their strengths, their passions, what lights them up, you can help them find their way.”

From the early days of the recession, when people arrived uncertain and shaken, to today’s fast-moving world of new possibilities, Slí Nua has always been about meeting people where they are and walking alongside them toward where they want to go.

After fifteen years leading the business, Liam handed over the reins to Insaf Ben Othmane Hamrouni, who now guides Slí Nua into its next phase, maintaining the same high standards and client focus, and building on those founding principles: genuine care for the people we work with, and a belief that everyone has more in them than they might realise.

Liam Horan

Hear Liam tell the story in his own words

Know more about Liam Horan
“It’s been a privilege to lead Slí Nua Careers and to work with so many talented people. I am extremely grateful to our diverse client range over the past 15 years. I’m confident the business is in excellent hands and has a bright future ahead.”
Liam HoranLiam HoranFounder · Photo: Patrick Joseph Howard
“It’s an honour to take on a business with such a strong reputation and ethos. I’m excited to build on the great work done to date, to continue delivering the quality and care that clients associate with Slí Nua Careers, and to develop new services that support career development, creative leadership, and organisational growth.”
Insaf Ben Othmane HamrouniInsaf Ben Othmane HamrouniOwner & Executive Director, architect-urban planner, researcher, coach and social entrepreneur

Our approach

Human-centred, context-based, grounded in practice.

Bridge

personal development and organisational change

Listen first

and co-design with people, not for them

Clarify pathways

and build sustainable capacity

At Slí Nua Studio, we believe that meaningful change happens through co-production and co-design, by working with people rather than designing for them. Our practice is rooted in human-centred and regenerative principles, guided by ethics, empathy, affordability, and inclusion. We understand vulnerability not as a personal condition, but as isolation: the inability to access opportunities, spaces, or collective life within one’s own geography. The Studio therefore operates as a living system rather than a set of silos, where learning, creativity, civic engagement, and economic activity support one another. We trust in human potential and in the capacity of people to collaborate, mediate, and care collectively for shared resources. At Slí Nua, art and creativity are not reserved for a few, they are rights, tools, and common ground through which communities can imagine, build, and sustain more just and regenerative futures.

Slí Nua’s DNA lies in a catalytic integration of regenerative tools, social engineering, urban living lab methodologies, and co-production practices, enabling the translation of theory into situated action and lived spatial transformation.

Insaf Ben Othmane Hamrouni, Slí Nua
A wall of sticky notes from a Slí Nua critical-thinking workshop

Our values

Six values, six colours of our S

Tap a colour of our S to explore a value

Human potential

We help people recognise their strengths, build confidence and grow, personally and professionally. Everyone has more in them than they might realise.

Our team

An international, multilingual team, here for you

Based in Ireland and working across Europe, North Africa and the Gulf, in English, French and Arabic. And we are growing.

Insaf Ben Othmane Hamrouni

Insaf Ben Othmane Hamrouni

Owner & Executive Director · Coach and facilitator

Aidrienne

Aidrienne

Chief Operating Officer · Career guidance coach

Amany Hamdany

Amany Hamdany

Learning Design, Creative Programmes and Journeys

Halima

Halima

Life Coach · Cultural Development Lead (KSA)

Tamara

Tamara

Slí Nua Studio, Creative Development · CV Writing Associate

Ailbhe

Ailbhe

Knowledge & Media Strategy Lead

John

John

Education, Leadership and Slí Nua Academy associate

David Tierney

David Tierney

Career Coach · Research, Writing & E-Learning

Souhaila

Souhaila

Slí Nua Journey Lead

Khaled Zaghdoud

Khaled Zaghdoud

Enterprise & Business Architect · TOGAF® and ArchiMate® coach

Governance

Board

  • Insaf Ben Othmane Hamrouni
  • Omar Wanas
  • Adnane Founoun
  • Amany Hamdany

Advisory board

Joke Quintens

Joke Quintens

Social designer and regenerative development practitioner, founder of Wetopia.

What is the Power of “us”?

“The Power of ‘us’ is the transformative force that emerges when people who might never have met – different backgrounds, stories, experiences – find common ground in shared place and purpose. From that encounter grows something new: new alliances, new identities, and new ways of making cities together, deeper than cooperation, stronger than individual effort.”
wetopia.blog

We are here for you

Let’s start a conversation.

We’ll listen, explore your context, and guide you to the right path.